Into its sixth year as the major sponsor of the NSW cricket team, the SpeedBlitz Blues, the RTA continues to promote the message that speed is great on the field, but not on the road.
The RTA’s sponsorship of the SpeedBlitz Blues is part of an ongoing campaign to raise awareness about the dangers of speeding, and to change attitudes towards speeding, particularly among young male drivers – who remain the most at-risk group on the roads.
Speeding is the single biggest cause of deaths and injuries on NSW roads. Speeding is a factor in around 40 per cent of road deaths in NSW, killing around 200 people across the State each year. The role of the SpeedBlitz Blues players is to help raise community awareness about the dangers of speeding. Some of the team’s most prominent players, including Brett Lee, Stuart MacGill and Michael Clarke, have been active in communicating safe driving messages.
With two Ford Ranger Cup and two Pura Cup victories since the sponsorship began, and the involvement of squad members in promoting road safety messages, the SpeedBlitz Blues have shown their commitment and determination both on and off the field.
The SpeedBlitz Blues roadshow program ‘On the Road’, where players visit high schools across the State to promote the message ‘Slow down. Take control.’ is underway again this year. More than 23,000 senior high school students at around 130 schools across NSW have been visited by members of the team since the program’s introduction in 2003.
For more details on the team go to: www.nswblues.com
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