P plate speeding advertising campaign

P plate drivers are over-represented in speed related fatal casualty crashes.

Speeding is a contributing factor in 40 per cent of fatal crashes involving P-plate drivers.

The number of people killed in crashes involving a P-plate driver increased last year, from 73 in 2005 to 94 in 2006. 

More than 80 per cent of speeding casualty crashes involving P-plate drivers occur in urban areas including 60 per cent in Sydney region.

Of all speeding drivers involved in fatal crashes between 2001 and 2005:

• 20 per cent were 17-20 years of age.
• 16 per cent were 21-25 years of age.

Campaign aims

The campaign aims to increase awareness of the Police enforcement operation targeting speeding young drivers.

The campaign comprises two fifteen second television commercials advertising on bus backs and outdoor billboards.

The first commercial shows a police officer booking a P plate driver for speeding. The second shows the same police officer attending a fatal crash involving a P plate driver.

The overall objective of the Police operation and the campaign is to contribute to a reduction in the road toll.