Motorcycle safety advertising campaigns

RTA motorcycle safety advertising campaigns are developed in partnership with the Motor Accident Authority (MAA) and in consultation with the Motorcycle Council of NSW.

The campaigns include print, bus backs, radio, convenience, in-venue, and outdoor advertising, as well as mailouts to motorcyclists.

The safe cornering campaign

The RTA has launched a new campaign aimed at reducing the number and severity of motorcycle crashes on corners.

The targeted campaign addresses the growing incidence of motorcycle riders crashing on corners – particularly on key recreational routes including the Old Pacific Highway, the Royal National Park Route, Macquarie Pass, the Alpine Way, the Jenolan Caves Road, the Putty Road and the Oxley Highway.

The compelling images used in this campaign depict several cornering scenarios - graphically, illustrating how the wrong preparation on approach could potentially lead to the rider crashing on the corner.

Did you know that about half of motorcycling deaths and a third of injuries occur on corners?

Are you aware that nine out of ten of these occur when the motorcycle crosses into an oncoming lane, or runs off the road?

Did you know that most cornering crashes occur on dry, sealed roads, on weekends in daylight and involve a single motorcycle?

If you or someone you know has almost come unstuck on a corner you’ll realise that one corner can change everything.

Apply the brakes

Adjust your speed in anticipation of a corner

Allow for traffic and weather conditions

Easing off the brakes gently is important when entering corners

Road position

Start corners wide to improve your vision

Plan to finish in tight

Make sure you and your bike are out of the head-on zone

Right gears

Change down to the appropriate gear to get you into and out of the corner

Riding posture

When cornering, point your chin through the turn and scan the road with your eyes

Taking corners this way will slow you down a little on the approach but will allow you to accelerate out much earlier when you have clear view.

How to plan for a series of corners

If you start corners wide and plan to finish in tight, it allows you to link a series of corners together.  By exiting in tight you will be perfectly positioned for the entry into the next corner.

Handy cornering tip

Remember, if you see an oncoming vehicle, it’s important to create a buffer. This will keep you out of the head-on zone and out of harm’s way.