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Advertising campaigns
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What is driver fatigue?

Driver reviver stops

Driver fatigue advertising campaigns

Stop Revive Survive

The challenge

Driver fatigue causes almost 20 per cent of the annual NSW road toll.

Although the majority of fatigued drivers involved in fatal crashes are males, fatigue can affect any driver.

The risk of a fatal fatigue crash is highest between 10pm and 6am when your body’s circadian rhythms are programming you to sleep - four times greater than for the rest of the day.

Driving while sleep deprived, especially late at night and at dawn increases the risk of having a microsleep and losing control of your vehicle.

The RTA produces a comprehensive map of roadside Rest Areas in NSW. You can download the map from the box below or phone free call 1800 653 092 (8:30am to 4:30pm workdays) and we'll mail it to you.

The campaigns

The Microsleep and Circadium Rhythms campaigns encourage drivers to recognise the early warning signs of fatigue and to Stop. Revive. Survive.

The Microsleep campaign was launched in December 2001.

The Circadian Rhythms campaign was an extension of the Microsleeps campaign and was launched in April 2003.

It highlights the danger of driving late at night and at dawn. Between 10pm and 6am your body’s circadian rhythms are programming you to sleep and the risk of a fatal fatigue crash is four times greater than for the rest of the day.

Files

Rest area maps

Information on NSW rest areas for light and heavy vehicles.


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driver fatigue, advertising, road safety.