Satellites in position for major road safety trial
The NSW Centre for Road Safety has launched Australia’s biggest road safety trial using satellites and GPS-type devices to help motorists stay safe on NSW roads.
“Cutting-edge technology will be installed in 100 cars and GPS satellites will be used as part of this $1 million Intelligent Speed Adaptation project,” Dr Soames Job, A/Director for the NSW Centre for Road Safety said.
“Speeding is the biggest killer on our roads – this kind of technology has the potential to help cut the road toll and save lives.
“Speeding is a factor in around 40 per cent of all fatal crashes in NSW with 139 people losing their lives on our roads last year because of speed.
“This trial is being conducted by the NSW Centre for Road Safety, which was formed last year to improve road safety in NSW.”
Intelligent Speed Adaptation (ISA) uses satellites and in-car technology to help motorists stay within the speed limit. The speed zone maps being used in the trial have been developed by the RTA and are more accurate than those currently available in vehicle-based satellite navigation systems.
The in-car device, alerts the driver to the speed limit at the exact location they are driving in and warns them if they need to slow down.
The technology has the capacity to slow a vehicle’s speed by safely decreasing the supply of fuel to the engine, with 40 of the trial vehicles to be fitted with this system.
“Aside from the lowering the risk of a speeding-related crash, the other direct benefit of the technology is helping motorists avoid speeding fines.”
The trial will begin in July and is expected to run for about 18 months.
Find out more about ISA...
June 2008
"Pinkie" shortlisted for prestigious International advertising competition
The RTA's "No one thinks big of you" campaign has been shortlisted, from a total of 432 entries from 39 countries, for the prestigious Titanium & Integrated Competition in Cannes, France.
The "Pinkie" campaign was the winner of this year's AdNews Campaign of the Year.
The Titanium Lions, the brainchild of Dan Weiden, were originally introduced in 2003 and relaunched in 2005. They aim to recognise "ground-breaking and innovative concepts in the world of advertising".
March 2008
MTV says ‘Pinkie’ rocks
MTV Networks Australia has acknowledged the Pinkie commercial, created by the NSW Centre for Road Safety, as the perfect fit to be used in MTV’s new ‘Remake Award’ following its huge response from Generation -Ys.
MTV Australia has launched a new category for this year’s newly formatted awards show. The ‘Remake Award’ invites young people to submit their own version of the commercial.
MTV Networks Australia and New Zealand Managing Director Dave Sibley said, “The Remake Award acknowledges the huge reach and popularity of certain pop-culture moments, achieved across a range of different media.
“Four pop-culture moments have been chosen to inspire people’s creativity. We have no doubt our viewers will create stuff that’s as entertaining as any of our hit shows!,” said Mr Sibley.
The acceptance in the MTV Australia Awards 2008 under this new category confirms that the ‘Pinkie’ commercial is embedded in popular youth culture.
The Remake Award submissions can be made from 6 to 31 March, 2008. Full details of how to enter can be found at www.mtv.com.au/awards.
The MTV Australia Awards 2008 will be held at The Australian Technology Park on April 26, 2008.
RTA SpeedBlitz Blues to continue the blitz
The NSW Government has renewed a sponsorship deal with the New South Wales Cricket Team - the ‘RTA SpeedBlitz Blues’ for $1.7 million over three years.
The sponsorship deal allows the RTA to:
Advertise anti speeding messages at venues and on player clothing and
team livery.
Use players in anti speeding advertisements and promotions.
Use players for school and local community visits.
Have access to match tickets for charities.
Have access to the ground on match days for ‘anti speeding events’ such as the RTA’s Summer Anti Speeding Roadshow.
The new deal allows the RTA more access to high profile players for use in anti-speeding promotions and local campaigns and ‘on line’ promotion of road safety will also be a new focus.
Working more closely than ever with the team - players will make visits to local communities, schools and appear on the RTA website to get road safety messages to many more people.
Research done by the RTA showed partnering the Blues with the anti speeding message had high recognition especially over the summer months.
For more details on the team go to: www.nswblues.com
February 2008
Pinkie anti speeding ad grabs top industry prize
The Speeding. No One Thinks Big of You campaign has won Campaign of the Year at the national AdNews awards.
The industry judging panel also commended 'No One Thinks Big of You' and the 'Pinkie' gesture for getting the wider community on side in the drive to make speeding socially unacceptable.
The internationally-recognised road safety campaign was praised for its high impact and strong cut-through with young males.
'Little Pinkie' has become one of the most successful anti-speeding campaigns ever in NSW, getting the community and young people talking and thinking about speeding.
The campaign continues to engage the young audience with significant increases in the numbers finding it convincing and believable.
The latest research has shown the campaign message that speeding is not cool had achieved 96 per cent awareness with young males.
Most revealing is that 61 per cent of young males surveyed believe the campaign was powerful enough to make them think about their own driving behaviour.
AdNews is the advertising 'industry bible' - a national, fortnightly publication in its 80th year.
The NSW Centre for Road Safety and the NSW Police Force has launched a major offensive against speeding on NSW roads over the coming summer 07-08.
A graphic new reminder of the dangers of speeding was unveiled this week as NSW families start planning their summer holidays.
Roads Minister Eric Roozendaal said a graphic roadshow designed by the NSW Centre for Road Safety will travel NSW highlighting how speeding can cost a life in the blink of an eye.
“Speeding is the biggest killer on NSW roads – we need to redouble our efforts to slow people down, especially at this time of year,” Mr Roozendaal said.
Latest NSW Centre for Road Safety statistics reveal speeding kills 18 per cent more people in summer than winter.
There were 1931 speeding-related crashes on NSW roads last summer which claimed 38 lives.
The NSW Centre for Road Safety’s roadshow started today at Coogee beach with three identical cars, two of which were used in speeding tests at the centre’s state-of-the-art CrashLab facility.
“One car was subjected to a crash at 60km/h and the other at 100km/h – the difference is horrific and shows the grim reality of how easily a life can be lost in a car crash,” Mr Roozendaal said.
The roadshow will travel to regional centres in NSW this summer.
“Summer to most families is a time to enjoy the outdoors, but unfortunately it is also a time when more people are injured or killed on NSW roads,” Mr Roozendaal said.
“Many speed related crashes over summer happen on dry, sealed roads in sunny conditions because motorists become complacent and take unnecessary risks.
“We ask everyone heading off on a holiday, or to visit loved ones, to please take care and slow down, is getting there five minutes early worth the crash risk?,” Mr Roozendaal said.
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