Paranoia – mobile random breath test (RBT) campaign

A new approach to an old problem

The RTA's  latest drink driving campaign breaks from traditional road safety advertising to focus on psychological feelings.

The ‘Paranoia’ commercial taps into the fear and guilt that drink drivers experience and explores their anxiety, restlessness and fear of getting caught.

The campaign

The campaign focuses on the unpredictability of mobile RBT.

Post-production and special effects create the lead character’s feelings of paranoia. After he leaves the pub he thinks he sees police wherever he goes. The Cruel Sea’s hit song ‘Better Get a Lawyer Son’, is used to help deliver a powerful and lasting message.

What is a mobile RBT?

All standard police vehicles are mobile RBT units and can randomly pull drivers over to perform a breath test .

Since the introduction of RBT in 1982, fatal crashes involving alcohol have dropped from 40 per cent of all fatalities in 1982 to the current level of 19 per cent. Last year police conducted 3.4 million breath tests in NSW.

Mobile RBT. You won't know where. You won't know when.