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Special Number Plates partnering arrangement announced
28-09-2010
Roads and Traffic Authority has announced that Plate Marketing Pty Ltd (part of the LicenSys group) has been appointed to manage and operate the myPlates Special Number Plates business under a 15 year partnering arrangement.
They will be responsible for managing the marketing of the myPlates business to NSW motorists.
The new arrangement is expected to provide the following benefits for Special Number Plate customers:
- A strong focus on customer service and satisfaction.
- Significant investment into brand development to increase awareness of myPlates.
- Convenient and effective ways to purchase Special Number Plates.
- Frequent and targeted product releases to meet customer needs.
- Flexibility around pricing and promotions.
Standard number plates will remain with Roads and Traffic Authority), ensuring a low cost number plate option for motorists.
Roads and Traffic Authority will continue to be responsible for number plate policy and all regulatory considerations related to vehicle registration.
The new partnering arrangement will commence on 1 October 2010.