Strategic planning, creative development and campaign implementation of direct marketing.
Contract Commencement Date
01 Jul 2005
Period of Contract
3
Years
Contact email
Successful Tenderer
Lavender, SingletonOne and Saatchi & Saatchi
Cross Ownership Details
Amount of Tender
$
– as per required services
Cost Adjustment Provision (contract clause)
Remarks
Significant Evaluation Criteria (list below)
Weightings % (list below)
(A) Non Price
The extent to which the creative response meets the objectives of the campaign brief.
12.7 %
The extent to which the response to the campaign brief demonstrates high quality and innovative creative thinking.
30.4 %
The quality of strategic planning as demonstrated by the response to the campaign brief.
44.6 %
The value for money demonstrated by responses to the campaign brief.
12.3 %
(B) Price
N/A*
* Price has not been included in weightings. Following determination of non-price score the tendered price and these scores are considered, then the tender assessed as offering the best value for money to the RTA is recommended for acceptance.
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