Strategic planning, creative development and campaign implementation of mainstream media.
Contract Commencement Date
01 Jul 2005
Period of Contract
3
Years
Contact email
Successful Tenderer
John Bevins Pty Ltd, Singleton Ogilvy & Mather
Cross Ownership Details
Amount of Tender
$
2.5m + as per required services
Cost Adjustment Provision (contract clause)
Remarks
Significant Evaluation Criteria (list below)
Weightings % (list below)
(A) Non Price
Extent to which the creative responses meet the objectives of each of the two campaign briefs
11.7 %
Extent to which the responses to the two campaign briefs demonstrate high quality and innovative creative thinking.
29.5 %
Quality of strategic planning as demonstrated by the response to each of the two campaign briefs.
33.6 %
Quality of the media schedule provided in response to each of the two campaign briefs.
3.9 %
Quality and relevance of previous agency work.
13.5 %
Value for money
7.8 %
(B) Price
N/A*
* Price has not been included in weightings. Following determination of non-price score the tendered price and these scores are considered, then the tender assessed as offering the best value for money to the RTA is recommended for acceptance.
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